About Firki
At Firki, we're reimagining childhood one step at a time. Born from the spark of curiosity in the bustling streets of Mumbai, our journey began with a simple question: What if every child's shoe could unlock a world of adventure? Today, we're proud to craft footwear that blends innovation with joy, empowering little explorers to move freely, safely, and endlessly.
Who We Are
Firki is more than a footwear brand—it's a celebration of uninhibited play and boundless energy. Founded in 2023 by a team of passionate parents, designers, and engineers, we specialize in dual-mode shoes that seamlessly switch between walking and gliding, turning ordinary outings into extraordinary quests. From the playground to the pavement, our creations are designed to nurture confidence and spark imagination in every child.
Rooted in India, with hearts inspired by global play, we collaborate with pediatric experts and use premium, eco-conscious materials to ensure every pair supports growing feet while fueling endless discovery.
Our Mission
We exist to ignite a love for movement in every child, crafting shoes that prioritize safety without sacrificing fun. In a world where kids spend more time on screens than on their feet, Firki is committed to encouraging active lifestyles through innovative designs that adapt to their whims—whether it's a casual stroll or an impromptu glide across the park.
Guided by our three pillars—unwavering safety, effortless comfort, and playful innovation—we're dedicated to making every step a confident one, helping parents trust and kids thrive.
Our Vision
We envision a future where every child in India—and beyond—wears shoes that don't just fit their feet, but amplify their dreams. By pioneering sustainable, tech-forward footwear, Firki aims to lead the charge in child-centric design, fostering generations of bold, balanced adventurers who view the world as their ultimate playground.
Together, we're not just stepping forward; we're rolling toward a brighter, more joyful tomorrow—one glide at a time.
Our Core Values
Uncompromised Safety
Every Firki shoe undergoes rigorous testing with non-toxic, hypoallergenic materials to provide worry-free protection for active little ones.
All-Day Comfort
Featuring breathable linings, ergonomic support, and memory foam insoles, our shoes grow with your child for ultimate coziness on every journey.
Trailblazing Innovation
Our exclusive wheel-lock technology delivers seamless mode-switching, blending the stability of walking with the thrill of gliding—all in one clever design.
Child-Centered Joy
From vibrant colors to flexible fits, every element is inspired by how kids truly play, ensuring our shoes enhance their world without limits.